Blog #2

1. My first reaction to the ad was that it was a funny, but at the same time untrue and almost an air of superiority toward joggers and people who do not run. The elements that stood out the most in the ad were the picture and the text. The picture shows a worn out shoe, suggesting a serious runner. The text is bold and takes up almost all of the ad space.

2. No, I do not run, I do other things for exercise. Although I am neither a runner nor jogger, the ad hints that if I run I would have a greater chance of finding a dead body, which would not be a good thing. But the ad has a persuasive side to it also.

3. The ad highlights the pleasures of running, like your senses come to life. The text takes up more than half of the ad, drawing the readers attention to the bold white text at the top of the ad, making the reader finish reading all of the ad. The ad influences those that do not run to get up off the couch and RUN!

4. The value of running is promoted in the ad, because it is a great form of exercise and your senses come alive. The ad discourages jogging, I guess it is not real.

5. In a way, Pearl Izumi does alienate the just joggers, but he did it on purpose. I believe that his intent was to alienate as joggers so that they might be influenced to become a runner.

6. The strongest appeal in the ad to me is emotional. Emotional is the best choice, because there is not much logic that can come from a opinionated ad, and because there is no credibility in an ad. The language and vivid descriptions make the ad emotional.

7. If I could choose one of the two ads for a magazine, I would choose the Reebok ad. I find it more appealing to the everyday reader. I would be more influenced to run relaxed and strolling, instead of running on trails and in back alleys.