1. My first reaction to the ad was that it was a funny, but at the same time untrue and almost an air of superiority toward joggers and people who do not run. The elements that stood out the most in the ad were the picture and the text. The picture shows a worn out shoe, suggesting a serious runner. The text is bold and takes up almost all of the ad space.
2. No, I do not run, I do other things for exercise. Although I am neither a runner nor jogger, the ad hints that if I run I would have a greater chance of finding a dead body, which would not be a good thing. But the ad has a persuasive side to it also.
3. The ad highlights the pleasures of running, like your senses come to life. The text takes up more than half of the ad, drawing the readers attention to the bold white text at the top of the ad, making the reader finish reading all of the ad. The ad influences those that do not run to get up off the couch and RUN!
4. The value of running is promoted in the ad, because it is a great form of exercise and your senses come alive. The ad discourages jogging, I guess it is not real.
5. In a way, Pearl Izumi does alienate the just joggers, but he did it on purpose. I believe that his intent was to alienate as joggers so that they might be influenced to become a runner.
6. The strongest appeal in the ad to me is emotional. Emotional is the best choice, because there is not much logic that can come from a opinionated ad, and because there is no credibility in an ad. The language and vivid descriptions make the ad emotional.
7. If I could choose one of the two ads for a magazine, I would choose the Reebok ad. I find it more appealing to the everyday reader. I would be more influenced to run relaxed and strolling, instead of running on trails and in back alleys.
Saturday, January 31, 2009
Thursday, January 29, 2009
Blog #1
1. The America's Army website used many forms of rhetoric to influence the viewers and readers. The layout of the website is key in grasping the viewers attention, it uses camouflage as the background. There are pictures of soldiers and game simulations all over. Once you click the media tab you are taken to a page that shows you exactly how the game works, starting in Basic Training and working you way through a "real" military base training. There is a tab called "Real Heroes" were real soldiers tell their stories of courage. The majority of the content on the website has to do with the game, but there are parts that have to do with real life. Overall, the website draws you in to find out more, and the rhetoric used is very persuasive.
2. The intended audience of the America's Army website are young Americans, boys or girls, who are thinking about joining the Army or any other military branch. The rhetoric used on the website is very effective in influencing and appealing its audience toward the military. The game shows you exactly what you could expect to go through in the real military.
3. I do not agree with Navy veteran Boyle. If someone goes out and buys or buys and downloads a war video game, that person already has the ideology of war in his/her head, the video game only shows what it would be like in the military. The media portrays the Iraq war in a negative light, because they are only reporting the casualties and disasters of the war, but positive things are happening every day over there, troops are being sent home, the Iraqi people are starting to run their own government, and the people of Iraq are happier. I do not know anyone who is currently fighting in the Iraq War.
4. I do not think that a video game or a movie about war is going to promote violence into those who play the game and watch the movie. In some ways, teens see the behavior and violence in the game/movie and in no way do they wish to copy it, it is wrong and they see that in the game/movie. My opinion is that some violence in video games is ok, but beating up a prostitue and taking her money is going too far.
I personally like to play video games, sometimes I watch when my brother and his friends play, and they do play violent games, but when the game is turned off, so is the violence attached to it. Also one of my good friends from High School just joined the Navy ROTC, as a nurse, at her college, she has never liked violent video games or movies, but she joined to help people.
2. The intended audience of the America's Army website are young Americans, boys or girls, who are thinking about joining the Army or any other military branch. The rhetoric used on the website is very effective in influencing and appealing its audience toward the military. The game shows you exactly what you could expect to go through in the real military.
3. I do not agree with Navy veteran Boyle. If someone goes out and buys or buys and downloads a war video game, that person already has the ideology of war in his/her head, the video game only shows what it would be like in the military. The media portrays the Iraq war in a negative light, because they are only reporting the casualties and disasters of the war, but positive things are happening every day over there, troops are being sent home, the Iraqi people are starting to run their own government, and the people of Iraq are happier. I do not know anyone who is currently fighting in the Iraq War.
4. I do not think that a video game or a movie about war is going to promote violence into those who play the game and watch the movie. In some ways, teens see the behavior and violence in the game/movie and in no way do they wish to copy it, it is wrong and they see that in the game/movie. My opinion is that some violence in video games is ok, but beating up a prostitue and taking her money is going too far.
I personally like to play video games, sometimes I watch when my brother and his friends play, and they do play violent games, but when the game is turned off, so is the violence attached to it. Also one of my good friends from High School just joined the Navy ROTC, as a nurse, at her college, she has never liked violent video games or movies, but she joined to help people.
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